Working with you to achieve your agricultural and business goals.

More about Jim

Jim Quarella

I've always had a love for growing things. Working on the family farm with my father, Joe, and mother, Lettizia, since early childhood fostered an appreciation for all things agricultural. At the age of 16 some friends and I had an acre of vineyard that we tended for fun. However, as we got older the responsibilities of adulthood prevailed and the vineyard fell by the wayside as we pursued our careers. Twenty five years later I found myself dissatisfied with the vegetable market and was looking for a new direction. Vegetable farming just wasn’t what it used to be. After some reflection, it seemed that turning my family’s farm into a thriving vineyard and pursuing my dream of opening a winery was the natural direction for Bellview to take. With the blessing of my wife, Nancy, Bellview Winery was born.

From my experience, growing grapes and making wine is one of the most energizing, challenging, humbling and rewarding adventures to be part of. It involves the beauty and complexity of nature, knowledge of science and creativity of art. How to work with all these variables to meet our goals in an enjoyable and sustainable way is our challenge.

If you are new to grape growing and winemaking and would like to learn more, or are an experienced grower and winemaker who would like to fine tune what you have already accomplished, I am here to share what I have learned and experienced. I’ll help you reach your goals of planting and maintaining a healthy, sustainable vineyard, making world class wine or developing your own winery.

Auburn Road Vineyards

"Jim has been our vineyard consultant for many years and we couldn't ask for anyone better. Yes, he is experienced, wise, practical, and vastly knowledgeable. But as important, he is calming and reassuring. Guiding rather than dictating, he allows you to grow as a farmer while knowing that, in facing the uncertainties of Mother Nature, you are not alone. He takes our vineyard and business as seriously and personally as he does his own."

-Julian Donnini

Stokelan Winery

Autumn Lake Winery

I have used Quarella Consulting several times over the past years and have come to appreciate the no-nonsense straight answers that get us back to work. From vineyard layout and management to winery logistics and production, I count on Jim for timely solutions.

-Mark W Hernandez


150 Atlantic St, Landisville NJ


+1 (609) 352-7051